You have a Twitter account and want to know how increase followers?

At our business centre, we use TweetDeck and Twitter for business promotion tweets to release short messages when we have offices available or if there is something that needs to be shared with our connections. Sometimes we are celebrating the success stories from our tenants and other times we are offering observations on business news.

If you are using Twitter for business promotion tweets, the idea is to get connected with as many potential clients as possible. You may have difficulty in finding people to follow and may have had no success in encouraging others follow you so far. When the business centre started, Twitter was used mostly for friends to connect with short, public messages. Things have changed. There are more business promotion tweets than personal messages in my in-box.

Businesses are now so aware of the important of this online 24/7 conversation that they are monitoring any conversation about their brand by way of ‘alerts’ set up with Twitter and Google.

Image of People in lobby

Everyone is Looking for Twitter Followers

Remember school – how many friends you had was important. There is now social pressure on business people to increase their Twitter follower number in order to look sought-after or authoritative.

If your priority is to use business promotion tweets to introduce people to your website you tend to want to build your business connections universe quickly.

Responding to this public-image pressure, automated services to increase Twitter followers have sprung up to supply  people who will follow you. You don’t have to know them. They don’t have to know you.

At the business centre we would suggest this can be a waste of your time and energy – what’s the point of sending business promotion tweets to someone who is not reading or caring to hear from you. But having said that, there are many MLM business people who use huge numbers to their advantages, relying on a just small percentage of clicks to result in business for them.

Your Twitter Profile Attracts Followers

If you have written your 160-character Twitter profile with business promotion in mind you may have included specific descriptive words that cover your personal and business interests.

There are many people searching for your business niche and they will pick up specific words in your business profile and may choose to follow your company.

Looking for Twitter Followers

Ideally, you look to follow those in your areas of business interest. For the business centre we would specify ‘entrepreneurs’ or ‘start up companies’ as our area of interest when sending business promotion tweets.

List your Twitter address on business cards, business websites, promotional brochures, company advertisements, Facebook page, media, PR releases, books or movies.

It depends how quickly your business wants to develop useful connections – at best it can be a time-consuming exercise. You may wish to follow the follower list of someone you admire or trust.

Going on Auto

To speed things up, you can buy new  Twitter ‘friends’ in the target group you identify by using programmes and paying ‘per ‘X number of followers” or per month.

Just as in life, buying friends (or people to follow) will have only limited benefits. Bought friends are included in your follower list but may have no interest in following you, interacting with you, or reading your tweets.

Saying Thank You

In business we acknowledge and thank new clients. Tweeting etiquette states that we should acknowledge new followers. Of course, designers have come up with automatic programmes to thank new Twitter followers. You will receive many of these automated messages. Often at the same time, you are exhorted to click a link to a website or a Facebook page for something ‘free’ or  ‘fabulous’.

Whether you go for quality connections or quantity is your choice. Testing by expert blogger Ana Hoffman of the Web Traffic Cafe has shown that quantity brings more actual business than quality. Ana has proven that when the aim was to direct readers to her website, the more tweets she sent per day, the higher the number of visitors she had to her website. You can read more of Ana’s advice at her blog :  Traffic Generation Cafe

Filtering Twitter Noise

Business promotion tweets go on 24 hours a day, whether you are reading them or not.

Despite its importance, Twitter needs to be used with some sense of balance. It can be addictive to live in a world of instant communication coming from every corner of the world.

So you prioritise your business promotion tweets schedule. Create lists of business organisations you want to follow either because they are in a business interesting to you, or you simply want to read what they have to say.

WordPress & Twitter Handbook

Here is a connection to a ‘WordPress & Twitter Handbook’ showing how to organise your Twitter information. Author John Garretty summarises a number of ways to increase Twitter followers.

The serviced office Perth blog will help you stay updated with ways to improve your social media knowledge. Visit the website  of  Swanbourne Business Centre and check out our serviced office suite.