Subcontractors such as plumbers, carpenters and roofers work as a team under the main contractor when a house is being constructed. We are all familiar with this system. But do you use subcontractors in your business?
Subcontractors Help Keep Overheads Down
When entrepreneurs are looking for a compact all-in-one solution to their immediate or temporary office space needs. Keeping their space requirements to one office usually means they will outsource administration or mundane repetitive jobs to subcontractors.
It makes sense to outsource or use subcontractors for flexibility and budget control. There is no point in having full-time staff on the payroll if they can outsource or out-task their projects.
Website Management Needs a Team
Managing a website for internet promotion and selling products needs a few different skills. If you don’t have a large staff, it makes sense to use subcontractors.
In the beginning you may have thought all you needed was a website and for that you used a website developer? With time you realize the ongoing website function and management require a different experience and even mindset – and you’re lucky if you find both in one person.
When you then add requirements for your website marketing, including search engine optimization, shopping carts, social media and blogging you are starting to talk about a team of subcontractors to handle various additional aspects:
- • Search engine optimisation
- • Image sourcing
- • Graphic Design
- • Video creation
- • Copy Writing
- • Sales Page Writing
- • Social Media management
- • Auto-responder Email
- • Data Management
- • Customer Enquiries
Outsourcing and Freelancer Websites
With high competition for attention, website needs have become more specialized, resulting in the growth of freelancer and out-tasking websites to supply willing and experienced subcontractors who provide the services. I’ve used freelancer websites to find technical writers who can research and write with authority on specific topics in their niche.
The advantage of using such subcontractor supply sites such as Elance.com is the ability to post your specific requirements for the project and receive bids including estimated time and costs.
We might have a mental block about sending our work out to people we don’t know. There’s a risk of confidential information being leaked. There’s the chance the subcontractors will not provide high quality service and won’t take responsibility at the end.
In only one case it didn’t work out for me – the copy provided was definitely not as well written as the samples shown, but in the end they improved their material and it was accepted.
Use Subcontractors and Value Your Time
The thing is to be realistic about what you can do and what you like doing. Value your own time.
Could you be doing something else to earn money for your business and pay someone else to do repetitive or specialized tasks for you?
You’ll need to invest some time to find excellent subcontractors who fit with your company culture. Once you are satisfied with the quality of work, it will pay dividends in the future.
I’d definitely recommend using a subcontractor to manage company websites and give you support on a regular basis. There are not enough hours in the day to do your own work and stay abreast of what you need to know to rank your website high in the search engines.
admin [@] swanbournebusinesscentre.com